John DeereRegion 3
Forging capabilities.Shaping the future.
Great results start with preparation.
ECAP Week brings together John Deere Marketing and Sales teams from across Latin America to strengthen capabilities, share knowledge, and align priorities for 2027.
Exceptional performance requires preparation, shared knowledge, and a clear understanding of how every contribution connects to business results.
ECAP Week is a strategic opportunity to deepen our understanding of the ECAP process, strengthen collaboration between Marketing and Sales, and prepare our teams for the challenges and opportunities ahead.
Under the FORGE 2027 concept, we will turn knowledge into action and define the commitments that will guide our execution throughout the year.
Throughout ECAP Week, we will explore key topics that connect our daily work to customer value and business performance.
Execution Excellence
Strengthening preparation, alignment, and commitments to drive consistent execution in 2027.
The Connected ECAP Process
Understanding how every stage of the Marketing and Sales process contributes to delivering value to our customers.
Capabilities & Knowledge
Expanding our know-how and know-who through shared expertise, experience, and stronger professional connections.
Results That Matter
Shifting our focus from outputs to outcomes, with greater attention to the impact and value of our work.
Regional Collaboration
Connecting Marketing and Sales teams across Latin America around shared priorities and business objectives.
Four days in Indaiatuba. Arrival on Monday, two full days of ECAP Week, and regional breakout sessions on Thursday.
Monday
Arrival and preparation for ECAP Week.
Tuesday
ECAP strategy, process evolution, business priorities, and the connection between Marketing and Sales.
Wednesday
Practical case studies, collaborative activities, technology adoption, leadership discussions, and a special guest speaker.
The day concludes with our Happy Hour of Connection.
Thursday
Market insights, customer segmentation, competitive intelligence, technology adoption, and commercial strategies.
Professor, Author & Keynote Speaker
Clóvis de Barros Filho is a Brazilian professor, author, and speaker specializing in ethics, philosophy, and communication. He holds a PhD in Communication Sciences from the University of São Paulo (USP) and has over 30 years of academic experience. Known for making complex ideas accessible, he brings thought-provoking perspectives on human behavior, values, and decision-making.
United States
Name and biography to be announced.
Accommodation
Participants are responsible for booking their accommodation directly with the hotel. To make your reservation, please contact:
Room rates per night
All rates are in Brazilian reais (BRL) and subject to an additional 5% charge.
Important information
Please make your reservation directly with the hotel and use your corporate credit card for payment.
If no rooms are available at Royal Tower Indaiatuba, please contact the event organizers, who will arrange an alternative hotel for your stay.
For assistance with accommodation or other event-related questions, contact the John Deere Events Support team via WhatsApp: +55 41 9852-9004
Transportation & transfers
Transfer schedules and transportation details will be shared soon.
Join your Marketing and Sales colleagues from across Latin America for ECAP Week | FORGE 2027. Confirm your attendance and provide the information needed to help us organize your participation.
Confirm your attendanceThe registration form link will be available soon.
